Target Audience Research and Analysis

Analysis of the data

 

This questionnaire that was created was sent to teenagers, it may be short, however we feel that our group has generated a very good idea in terms of making this ident apppealing to teenagers whilst stressing a serious matter. These questions will help us develop on who we should be aiming this towards and what the audience may like to see within the piece.

 

From the first set of questions we gained a very simple response, all of which were asked to do this questionnaire we're students. Which will later help us gain more knowledge of how to make this appealing to the teenage audience. Moving onto the next set of questions the gender of all who answered this questionnaire were male, this is definitely helpful in terms of gaining knowledge on what the male teenage audience would like to see, however some late research may need to be done in order to find out what the female teenage audience would like to see within this stop motion piece for Crisis that would be appealing to teenagers.

 

Moving through to the net few questions we then see the soundtrack side of the stop motion. The was a 100% response onto the slow/tragic option. Which our group feel that would suit this ident extremely well, as we would like to stick to traditional methods of charity adverts. We don't want to break this traditional element to it by using happy music on such a serious matter. We are glad that the teenage audience feel this way too. Finally the last question was what the ident shall contain in terms of materials/objects. Of all the options that we gave for the teenagers to choose from, all of the options were chosen nearly even to each other. One of our original ideas that our group generated was to actually use all of these materials to make our piece with, we felt that this would be good to appeal to the target audience (teenagers) We are going to develop our original idea with these materials and this ident shall most likely come out appealing to the target audience whilst stressing the main idea of how homelss charity's like Crisis need help and support.

Documentary Script

Documentary script 

The Documentary script will be based on a varied collections of scenes.

Scene 1

Opening visuals?

This will be the start of our documentary where we shall set the scene or the main purpose of our documentary. Something possibly shall be narrated at the start about how pop music has been in a constant change each year, has it been for better or for worse? This shall set our question or subject matter that we hope to explore and explain. We shall also show the different artists since the 1930s to the current day through a slideshow of images that shall flash upon the screen.

Scene 2 
Visuals

This section of the documentary will most likely have the interviews with bands and members of the public on our topic of pop music. We'll ask them what's their favourite aspect of the current music industry and maybe views on how music has changed. This section will embody the main/key information or factual nucleus of the documentary. Interviews will be put in place in order to express members of the publics views on certain questions we may ask. These will be conducted around RavensWood School, Hayes, Bromley and surrounding area of South-East London.

Scene 3
Key Questions you want to answer here...

Here we be exploring data on interviews we have conducted and help ourselves reach a conclusion to our exploration of the change in pop music over the time 'era's'. In this section of the documentary there will most likely be voice over from one of our group members explaining our own opinions on whether the change in pop music has had more variety in the past and present representation of pop music and culture. 

Interview Research for Van Susans

Interview Research for Van Susans 

http://www.youtube.com/watch?v=-t2YsW9JwKk&safe=active

Tell me about the band and how it got together?

Yeah em... Me and Rob were the people that started off the band, we've been in a band together since we were fourteen, but they feel apart because we were just kids really, but how this band got together I was doing a work placement in London for a year, but I'm usually in Plymouth, but anyway when i came back I gave Rob a call to get the band back together, and Rob said yeah why not!
Ed is actually Rob's brother and then there's Tim who's also a brother, so there's three brothers in the band so it happened like that, and then there's Ollie Green then pianist is my brothers best mate so got him in the band by that, and then holly (fiddle player) has only recently joined, so yeah thats us.

This is a very important question to ask because people that haven't heard of the band need to have some sort of background information on them. This was a successful question as the band gave a detailed in-depth answer.

You have an album coming out this summer, can you tell me a little bit about the album how long has it taken you to write?

emm... we actually using songs, because its our debut album, so one of the songs called, 'don't get me off', me and rob wrote when we was fifteen, so now we've taken that and changed it into something new. So it is all the songs we've ever written together and putting them onto the album, and obviously picking the best ones, its got twelve tracks on it altogether and its called, 'pause in the moment', its out at the end of May, so yeah we cant wait for it.


This is also a very important question, this is because it will firstly make the band happy because it promotes their product. Secondly this is important because it tells the audience what the band have been doing. 

How does the creative process work in the band? Who does what and how does it start?

We all do something different really, but we have three core writers of the band and that is, Ollie, myself and the drummer Rob, and we all have different writing styles, but we all tend to write something on our own and then come back to the band to see if it works, but really there is no method. Yeah like I write the lyrics but then with the music we all just share and then compete to write then next best song really. Ed tends to write the ones that are complicated because he's the crazy musician nut, and Rob writes the pop-ie sorta ones, but me I'm kinda in-between.

So what would be your advice for anyone who's starting out in a band or trying to make it in the music industry?

I feel this is a great question to ask because obviously the audience viewing this interview are going to be interested in music, not all of them will be musicians but there are a good chance of people that would have at one point in there lives thought about the idea of pursueing a career in the music industry because it is considered a 'dream' job. So this question is great because the audience will relate to it and it directly refers back to the audience which is very engaging.

Was it your mum who got hit by an air ballon at a gig?

This is a very humourous question, this is great for the interview because any one in the audience will be interested in this because its quite a shocking question to ask, the informal tone of this question makes it very easy to get involved/engaged within the conversation. 

Ideas Mindmap

Equipment List for Documentary

What equipment we need for the, 'How pop music has changed?' Documentary...



Camera
We will obviously need a camera to film the documentary, preferably I would rather be using a smaller but still good quality camera as we will be moving from different locations as this will be of great assistance if we are lugging heavy equipment around. We are going to rent these from the media department at Ravens Wood School.

Microphone - Boom and handheld
We need a microphone to record audio for my documentary. When I
have organized interviews with bands and industry professionals, I will use a Boom microphone because I don't have to hold the mic in my hand and it will give a nice solid flow of audio throughout the interview because its in  the same position and we will most probably be inside so there will not be any wind noise and there is no need to use the sock.
Nevertheless the quick interviews that I'm going to do with random members of the public I will use a hand held microphone because this doesn't bring a lot of unwanted attention to us which you'd get with a big boom microphone and also just makes it easier to get a clear sound of the persons voice by holding it close to there mouth, through all the loud crowds in urban areas, this is defiantly a better choice. This will be rented from the media department at Ravens Wood School.


Paper and pens for questions for interviews for what questions
A notepad and pens are essential to take to the interview in order to take brief notes on what our interviewee replies to each of our questions. So this will help us evaluate each question. Spare pens will also be essential to bring as one may run out and prevent us from writing our notes.









Prepared Questions and other paper work
I will have pre-prepared questions for the interviews, I will do some of my own research on some different bands and industry professionals that I plan to interview. These are an essential piece of information to bring because this will ensure i have got a interesting interview not a vague boring one.










Tripod
This shall be rented from the media department, this will help us film a steady interview and prevent the camera from shaking, which will physically make the interview look very amateur and unprofessional, which we want to avoid and giving a polished and high grade final project. This shall also be included within the deposit from the media department at Ravens Wood School.

Small light (e.g. lamp)

Because I will be doing some interviewing on public streets, I will need someone to hold the camera whilst I ask questions, so I will need a teammate to do this for me.

Development of ideas

Development of ideas

First Idea -

Using a white board to visually write down and illustrate a tragic story of a homeless person. We will be able to get a true story from crisis, the charity we are doing the animation for.

Developed -

We are going to still use the same idea of using a white board to illustrate a story about the homeless, also as its a white board it makes it easy to write words on it, I will do this because it will make it a lot easier for the audience to understand.





Developing on my clay and paper idea -

To develop on this idea I'm going to try and make it appeal more to teenagers, and the only way of doing this I feel is to show them that its not 'fun' to live on the street and just be honest with them and show them to truths about what homeless people go through on a day-to-day basis. It is an advantage that we are filming with clay to animate because in my opinion it gives a complete different look being more friendly etc... to the advertisement, if we filmed this with real life footage it would give a disturbing out look to the audience.

Developing on my Lego idea -

This idea uses just Lego as I feel Lego is a good material to use as it doesn't create to much of a mess. This idea starts with a couple of shots of a homeless person, laying in the middle of pavement sleeping rough with empty bottles and lose clothes scattered around him. The next shot is where a pedestrian is walking down the street and just steps over him to get off to work, not caring that someone is sleeping in the middle of the pavement. After this the next shot is of a person in a red Crisis shirt walking up to the homeless person on the street and puts a blanket over his shoulders and comforts him and starts walking him down the Crisis help centre.

Developing on my Clay, Lego, Hands and Objects idea -

This idea includes a range of materials instead of using just one material as I like different materials for different purposes. The first shot will be of a homeless person on the street laying up against a wall with the Crisis logo graffiti-ed on it  without him even knowing that Crisis is a charity designed to for helping people in his situation. Whilst hes laying up against the wall he is looking sorry for himself and unhappy, but a passer by comes up to him and throws change in his pot and says, 'turn around they will help you', and it goes to a shot of where hes getting cared for and is happy. This last shot will show that Crisis is a charity for helping care for homeless people, and trying to get them off the streets and getting there life back on track.

Equiptment List

Equipment list

Rentable camera

This camera shall be rented from the RavensWood School media department. We will need this piece of equipment in order to film our interview. It should roughly cost about a 20 pound deposit.

Tripod

This shall also be rented from the media department, this will help us film a steady interview and prevent the camera from shaking, which would make the interview look very informal or unprofessional. This shall also be included within the deposit from the media department at RavensWood School.

Boom Mic

The boom mic shall also be rented from the media department from RavensWood school. The boom mic will help us obtain the best amount of sound quality when our interviewee answers the questions we provide. We don't want the sound quality to be poor as we may not be able hear some words that are said from the interviewee. This shall also come under the deposit for the camera from RavensWood school.















Notepad and pens

A notepad and pens are essential to take to the interview in order to take brief notes on what our interviewee replies to each of our questions. So this will help us evaluate each question. Spare pens will also be essential to bring as one may run out and prevent us from writing our notes.

(Possibly) A small lamp for lighting 

There may be a possible need for a small lamp incase the lighting within the music room isn't sufficient enough. As you want to generate an interview where you cannot see the subject, we aim to show different shots of the subject in light from views around the room.